The logo is perhaps the most fundamental visual identifier within the overall identity system. It's important that the logo communicate as a memorable and visually stimulating abstraction. It's a moment for clarity, simplicity, and more importantly enjoyment.

Communication is extended for this sunlit identity with a logo suggesting cues of motion and direction.

Similar to the way sunlight hits a mountain cliff, this logo attains an abstract form as a cast shadow from the first initial.

Implying upward movement, this logo brings directional triangles together as a repetitive mountain scene. The logotype manipulates typography as an abstraction of the concept.

Pantone Cyan U & Red 032 U

Logo and stationery concept design