Print, New Media, & Environmental Graphic Design
Working as an independent consultant and graphic designer since 2012, Peter Laura seeks projects that provide an opportunity for creative solutions through good design. He postulates, the design concept is fundamental for a good project.
He says, "The designer is constantly researching and striving for a simple, effective, clear, and straightforward visual language. Thus, design functions as an instrument to add value and differentiation to brands, products, services, and places—fostering seduction and connection with the audience."
His approach involves translating visual research and analysis into creative design solutions, organized around concepts, strategies of identity, branding, and formal typographic experimentation.